This book contains the following topics: • Google Ads and Google Analytics in Social Media Advertising • Advanced Campaign Structures and Account Optimization • Keyword Research and Bidding Strategies • Crafting Effective Ad Copy and Creative Assets • Audience Targeting and Segmentation • Advanced Google Analytics Configuration & Tracking • Data Analysis, Visualization and Reporting • Conversion Tracking and ROI Measurement Category: Diploma Level Book Publisher: Finstock Evarsity Publishers ISBN: Authors: CPA John Kimani, Dr. James Scott Pages: 97






