This book contains the following topics: • Introduction to Advanced LinkedIn Advertising • Campaign Objectives and Strategy Development • Advanced Audience Targeting and Segmentation • Creative Design and Ad Format Optimization • Budgeting, Bidding and Cost Optimization Strategies • LinkedIn Campaign Manager and Performance Tracking • Data Analytics and Advanced Performance Measurement • Ethical, Regulatory and Professional Advertising Standards Category: Diploma Level Book Publisher: Finstock Evarsity Publishers ISBN: Authors: CPA John Kimani, Dr. James Scott Pages: 100






