This book contains the following topics: • Advanced Facebook and Instagram Advertising • Campaign Objectives and Strategic Planning • Advanced Audience Targeting and Segmentation • Ad Formats, Creative Strategy, and Storytelling • Pixel Integration and Conversion Tracking • Budgeting, Bidding and Optimization Strategies • Analytics, Reporting and Performance Evaluation • Integration with Other Marketing Channels Category: Diploma Level Book Publisher: Finstock Evarsity Publishers ISBN: Authors: CPA John Kimani, Dr. James Scott Pages: 97






